Innovative Analysis

DataLab USA offers a complete range of state-of-the-art award winning data analysis tools, statistical models, and expert systems to help our clients answer frequent and important marketing questions. Our predictive models have an excellent, proven track record. In fact, we have over a hundred models in current deployment, some of which have been performing for more than 5 years!

 

Award Winning Analytics

  • 2011 NCDM Database Excellence - 1st Place
  • 2010 DMA Analytics Challenge - 1st Place
  • 2009 NCDM Silver Award Winner - 2nd Place
  • 2008 DMA Analytics Challenge - 2nd Place
  • 2007 DMA Analytics Challenge - 1st Place

Data Analysis Services Include:

Predictive Modeling

  • Prospecting and Retention Models
  • Response Models
  • Up-Sell and Cross-Sell Models
  • Financial Risk and Delinquency Models
  • Profitability Models
  • Remail Penalties Model to Address List Fatigue

Data Analysis

  • Marketing and Campaign Analysis
  • Campaign Results Reporting
  • Lifetime Value Calculations
  • ROI and Profitability Analysis

Data Mining

  • Customer and Prospect Profiling
  • Trend and Pattern Identification
  • Audience Segmentation