Secure, Full-Service Customer Data Management

Your data is in good hands with DataLab USA. Unlike many competitors, we manage our own data center, with no external resources. The buck—and your data—stops with us.


With more than 750 terabytes of storage capacity in our state-of-the art, highly secure data warehouse facility, we have the capacity and expertise to manage your most pressing marketing and operational data requirements.

As one of the leading providers of customer data management, we currently manage multiple databases and data warehouses containing and processing more than 1 billion records weekly.

No matter how large or small your data management needs, you can rely on DataLab USA for the most secure, comprehensive data warehousing solution available—plus the impeccable, customized service you deserve. Find out how we can help you.

 

Our Data Warehousing Services include:

Program Set-Up

  • Program Strategy and Implementation Plan
  • Data Warehouse Design, Development and Deployment

On-Going Processing

  • Multi-source data files uploaded (weekly, monthly, quarterly)
  • Data storage (highly secure server environment, daily back-ups)
  • Data hygiene (address correction, record standardization, merge/purge)
  • Suppression flagging (do not solicit, undeliverable, etc.)

Direct Marketing Campaign Preparation

  • Campaign File Selection via web-based Internet portal
  • Results simulation via web-based Internet portal
  • Processing External Mailing Lists
  • Letter Coding/Source Coding/ Package Splitting/ Nth Selects
  • 24 months of mail file history
  • Mail File Preparation to include: NCOALink ® (USA & Canada); CASSTM, DPV®
  • (USA & Canada); DSF2TM; ANKLink ®; Merge/Purge; and hygiene **

Analytics

  • Customer Lifetime Value Analysis
  • Customer/Prospect Profiling
  • Data Mining
  • Predictive Modeling
  • Test Design
  • Campaign Results Reporting
  • Records, Counts and Results Reporting via web-based internet portal created specifically for your data

Business Intelligence

  • Retrospective campaign response matching
  • Marketing campaign analysis
  • File/Audience Scoring and Segmentation

 

Learn more about our data warehousing services.  Contact Us.