Addressable Marketing Services
Data Sourcing
At DataLab USA, we currently house more than 300 million prospect records procured from a variety of reliable sources, including the major credit bureaus.
Data Processing
We have channeled our three decades of data processing expertise toward developing customizable in-house systems that ensure the highest degree of data hygiene.
Analytics
We continually maintain over 700 predictive models for our clients annually and have won several head to head predictive modeling and data mining competitions.
Data Warehousing
DataLab maintains over 75 customer and prospect data warehouses annually. You can rely on DataLab USA for the most secure, comprehensive data warehousing solution available.
targeting consumers
DataLab USA passionately believes that using the best data with the most sophisticated analysis are the keys to targeting better results in your marketing programs.
We have gained business over the years by clearly demonstrating the value we provide. Let us show you what results you can expect even before the campaigns are launched. Contact us and get your free consultation.
Case Studies
DataLab USA Pilots Addressable TV Campaigns
The test population was 18% more likely to quote, and 20% more likely to become a new customer.
DataLab USA Exceeds P&C’s CPQ Goals
DataLab USA surpasses online acquisition cost per quote (CPQ) goals by 12%.
DataLab USA Grows P&C Hispanic Customer Base
DataLab USA boosts direct mail program from 100K to 8.6MM while improving cost per sale.
DataLab USA Triples Scale of Luxury Vacation Program
DataLab USA successfully tripled the scale of the direct mail program while maintaining the target cost per member metrics.