DataLab USA™ is a nationally recognized data driven analytics-based marketing company. Providing cutting edge technical knowledge with an intrinsic understanding of marketing to consumers and businesses, DataLab USA™ delivers innovative, customized and cost effective solutions for direct marketers. We offer a complete range of dynamic services to help marketing executives identify, monitor and manage all aspects of their marketing programs.
Datalab Core Services
We continually build and maintain over 1,000 predictive models for our clients annually and have won numerous head-to-head predictive modeling and data mining competitions.
• Machine Learning
• Network of Decision Trees
DataLab USA™ installs, processes, and maintains national consumer trigger and broad market files from the leading credit and demographic data providers in the United States, including more than 20,000 total linked attributes. These assets are available exclusively to DataLab USA™’s clients.
• 25+ Supplier Partners
• 100% Installed, Linked, Archived
• Credit & Demographic
We channel our four decades of data processing expertise towards developing customizable systems at DataLab USA™ that ensure the highest degree of data hygiene.
• Full USPS Suite
Meticulous Data Collection
DataLab has a 25+ year track record applying state of the art Machine Learning algorithms to direct marketing problems. The algorithms allow for the evaluation of thousands of candidate variables and interactions, and are able to fit extremely complex relationships common in direct marketing use cases.
Datalab by The Numbers
PRECISION SELECTIONS GENERATED IN 2021
MODELS MAINTAINED ANNUALLY
DEMO & CREDIT