DataLab USA is a nationally recognized data and analytics-based addressable marketing consultancy. Leveraging a unique, fully linked, and installed set of national and niche 3rd party data sources, both FCRA and demographic, DataLab optimizes campaigns for relevance, value, and accuracy, helping clients identify and reach relevant prospects across all distribution channels. The advantages of this fully integrated solution also drive our CRM solutions, allowing clients to both retain and expand relationships with their most valuable customers.
In combining its underlying assets with cutting edge technical knowledge, speed to market, and an intrinsic understanding of marketing to consumers and businesses, DataLab delivers innovative, customized, and cost-effective solutions for direct marketers. A hallmark of a comprehensive DataLab program is measured results, and the perpetual mindset is that success is mutual.
DataLab offers a complete range of dynamic services to help marketing executives identify, monitor, and manage all aspects of their marketing programs.
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DataLab has 25+ years of FCRA Direct Marketing experience, including extensive work in all credit tiers (prime, near prime, sub prime), across both trigger and broad market programs.
Unique data Linkage system that leverages over two decades worth of address and name history for highly accurate identification and targeting.
20,000 attributes available across 20+ demo and credit sources, all installed at DataLab. Multi-sourcing is the standard.
All go-to-market strategies are ROI-based, and supported by award winning analytics.