Data and AI to Grow Your Customer Base.

We offer a complete range of dynamic services to help marketing executives identify, monitor and manage all aspects of their marketing programs.

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CAPABILITIES

Our Core Services

We combine 25+ massive data sources and advanced AI to identify your ideal customers with clinical accuracy. Stop guessing and start targeting with the power of 25,000+ attributes per person.

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Data Processing

We channel our four decades of data processing expertise towards developing customizable systems at DataLab USA™ that ensure the highest degree of data hygiene.

Data Analytics

We continually build and maintain over 1,000 predictive models for our clients annually and have won numerous head-to-head predictive modeling and data mining competitions.

Datalab Data

DataLab USA™ installs, links, and processes national consumer and market data from the leading U.S. data suppliers, with over 25,000 attributes available exclusively to its clients.

Cloud-Based Hosting Technology

We leverage modern cloud infrastructure to deliver scalable, reliable hosting solutions that grow with your business and keep your data secure and accessible.

why datalab

Don't Build on Bad Data

See why the other's way falls short, and how our multi-sourced architecture delivers unparalleled precision.

Other's Way

Constrained by single-source providers, traditional marketing relies on fragmented, outdated data that restricts your targeting and drags down ROI.

Data Depth

Shallow Data: Restricted to 500–1,500 data elements tied to a single source.

Sourcing Strategy

Vendor Lock-In: Reliant on existing vendor relationships, limiting your ability to find the best-performing attributes.

Data Quality

High error rates. Plagued by outdated or "bad" data that can run as high as 30% undetected.

Targeting

Rigid and manual. Constrained by manual campaign selections within a single, predefined universe.

Evaluation

Restricted Evaluation. Hindered by cost-prohibitive rules that block historical back-testing and data warehousing.

The DataLab Way

Built on multi-sourced intelligence, our architecture unifies massive datasets to deliver unparalleled precision and predictable performance.

Data Depth

Massive Depth. 25,000+ attributes linked across 20+ national files.

Sourcing Strategy

Agnostic Sourcing. Data selected purely for predictive performance.

Data Quality

Pristine Quality. Actively cleansed and validated by TrueUniverse™.

Targeting

Dynamic Modeling. Limitless analytics across multiple, linked universes.

Evaluation

Unrestricted Testing. Full rights for seamless historical back-testing.

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LET'S CONNECT

Ready to see the data in action?

Our in-house marketing experts have four decades of experience in designing, planning, optimizing and executing multi-channel campaigns for our clients.

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